{"version":"https://jsonfeed.org/version/1","title":"Samantha Middlebrook","home_page_url":"https://samanthamiddlebrook.com","description":"Samantha Middlebrook","author":{"name":"Samantha Middlebrook"},"items":[{"id":"https://samanthamiddlebrook.com/thought-bubbles/f/is-the-application-hard-coated-lessons-from-my-early-tech-days","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/644d0880-3538-4a72-85d7-a0f291b26104/Blog%20hardcoated%20story.png\"/><p>A client said something last week that stopped me mid-sentence.</p>","url":"https://samanthamiddlebrook.com/thought-bubbles/f/is-the-application-hard-coated-lessons-from-my-early-tech-days","title":"Is the application hard coated?  Lessons from my early tech days","summary":"A client said something last week that stopped me mid-sentence.","date_modified":"2026-05-06T05:07:23Z"},{"id":"https://samanthamiddlebrook.com/thought-bubbles/f/you-have-no-idea-what-that-term-means-neither-do-they","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/644d0880-3538-4a72-85d7-a0f291b26104/Blog_%20No%20more%20AI%20Slop.png\"/><p>If you've never watched Mad Men, firstly do so immediately, for now, here's what you need to know.</p>","url":"https://samanthamiddlebrook.com/thought-bubbles/f/you-have-no-idea-what-that-term-means-neither-do-they","title":"You Have No Idea What That Term Means. Neither Do They.","summary":"If you've never watched Mad Men, firstly do so immediately, for now, here's what you need to know.","date_modified":"2026-05-06T04:53:22Z"},{"id":"https://samanthamiddlebrook.com/thought-bubbles/f/what-product-marketing-actually-is","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/644d0880-3538-4a72-85d7-a0f291b26104/What%20is%20product%20marketing%20blog%20image%20.png\"/><p>Let me tell you what I hear most often when I ask a founder what their product marketing strategy is.</p>","url":"https://samanthamiddlebrook.com/thought-bubbles/f/what-product-marketing-actually-is","title":"What product marketing actually is","summary":"Let me tell you what I hear most often when I ask a founder what their product marketing strategy is.","date_modified":"2026-05-06T04:49:31Z"},{"id":"https://samanthamiddlebrook.com/thought-bubbles/f/why-your-product-strategy-isnt-working-and-its-not-the-teams","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/644d0880-3538-4a72-85d7-a0f291b26104/Product%20Strategy%20Blog%20Image.png\"/><p>I've been in enough planning sessions, where leadership team spent four hours arguing about which features belonged in Q3.</p>","url":"https://samanthamiddlebrook.com/thought-bubbles/f/why-your-product-strategy-isnt-working-and-its-not-the-teams","title":"Why your product strategy isn't working ","summary":"I've been in enough planning sessions, where leadership team spent four hours arguing about which features belonged in Q3.","date_modified":"2026-05-06T04:02:43Z"}]}